BRAND + CONTENT

The best content that is being created today is content that lives beyond the screen. It lives in people’s minds way past when they consume it. It’s content that is transformed and moulded by people. Remixed in the mind and sometimes physically too. Content that is thought about and talked about in social networks, texted on mobiles, tweeted, instagrammed, and personalised in every which way possible using the technologies made available to us. Content that is like a good piece of music that lingers in your mind way after you hear it and shapes your day and your dreams.

— Screenless (Finally started my own blog today. A proper blog. Hope I write more than once a month!)

2 months ago

December 5, 2011

We’re at the start of a nonlinear move in innovation thanks to the hyperconnecting of the world — through social media, mobile/wireless devices and cloud computing — which is putting cheap innovation devices into the hands of so many more people, enabling them to collaborate on invention is so many new ways.

— Thomas Friedman, The Last Person (via stoweboyd)

3 months ago

November 13, 2011

social media advertising cloud computing

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The days of saying how many fans or Likes you have are gone. It’s about understanding how to deepen engagement and get more interaction with the people who Like us by delivering them great content.

— Q&A: Matt Pritchard, European digital planning director, Kellogg’s

3 months ago

November 9, 2011

branded content social media

(via) wendy92

“Jun Group found that 15-second videos provided the best click-through rates, although they are also used least. Only 10 percent of videos are 15 seconds of less. However, these videos have proven to be 153 percent more effective than those between 16 seconds and 1 minute. Videos that are one minute or more have proven to be the second most effective length.”

Interesting study by Mitchell and Jun Group. But it’s hard to know what this means without knowing the type of content they were measuring. Straight ads? or branded content? I’m at fault for making videos more in the 1-2 min range, but all of the content I work on is first and foremost content (informative, entertainment, how-to, etc) vs a straight advertising spot.

3 months ago

November 6, 2011

social media video advertising statistic

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tedr:

somewhatfrank:

Earn your Master of Arts Degree in Social Media

UK University is offering a one year Master’s degree in Social Media.

tedr says: time to get out?

They left out Tumblr, so they’re already behind.

2 years ago

March 30, 2009

social media

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You Might Be a PR/Social Media Redneck If…

…Getting that big hit in a daily newspaper or national magazine is your primary PR objective

…Your measurement program key metrics include number of hits, impressions and ad values/AVEs

…The big social media question you/your department have been asked to answer is “Should our CEO start a blog?”

…Your communications program attempts to control more than contribute

…You are thinking vertically and tops-down rather than horizontally and non-hierarchical

2 years ago

March 24, 2009

pr social media brand content

While social media makes it easier to spread useful innovative products, it also empowers vigilante customers that have been wronged. Therefore be very careful trying to game these systems

—

Sean Ellis, Startup Marketing Blog (via betaworks)

The key word in this sentence is “useful”— that’s where brands need to play. They don’t even need to necessarily be innovative. And no one should be “gaming” anything online unless we’re talking about gambling or games themselves. The environment is too transparent for that! It’s much better to partner.

2 years ago

March 20, 2009

brand content christine beardsell branded content social media video

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