You Might Be a PR/Social Media Redneck If…
…Getting that big hit in a daily newspaper or national magazine is your primary PR objective
…Your measurement program key metrics include number of hits, impressions and ad values/AVEs
…The big social media question you/your department have been asked to answer is “Should our CEO start a blog?”
…Your communications program attempts to control more than contribute
…You are thinking vertically and tops-down rather than horizontally and non-hierarchical
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