Music branding is not new. What is new for record labels is technology, and the growing need to leverage their acts across as many relevant touchpoints as possible.
Founding Partner and Head of Branded Content at VCCP Content. Passion for all things branded content and social. Helping brands to become publishers and nichecasters.
Previously co-founder of Digitas's brand content division The Third Act and the Digital Content New Front event in NYC.
This is where I doodle when i'm not writing or working or consuming lots of media. I sometimes tweet too.
If you're looking for the brand content column I wrote for clickz go here.
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