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The best content that is being created today is content that lives beyond the screen. It lives in people’s minds way past when they consume it. It’s content that is transformed and moulded by people. Remixed in the mind and sometimes physically too. Content that is thought about and talked about in social networks, texted on mobiles, tweeted, instagrammed, and personalised in every which way possible using the technologies made available to us. Content that is like a good piece of music that lingers in your mind way after you hear it and shapes your day and your dreams.
— Screenless (Finally started my own blog today.  A proper blog. Hope I write more than once a month!)

2 months ago

December 5, 2011
branded content online video social media
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The days of saying how many fans or Likes you have are gone. It’s about understanding how to deepen engagement and get more interaction with the people who Like us by delivering them great content.
— Q&A: Matt Pritchard, European digital planning director, Kellogg’s

3 months ago

November 9, 2011
branded content social media
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Since your video is probably not going to go viral on its own (or at all), you should consider buying some ads on YouTube. Fortunately, rates are pretty good compared to AdWords. Harmon says that right now search ads on YouTube are going for 50 cents per click vs. $1.50 per click on AdWords.
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6 Best Practices For Small Business YouTube Marketing

Adding paid media to any video campaign/program is key to success.  Brands have to compete with A LOT of funny, uncensored, un-branded content out there. It’s important to give content a bit of a push, and paid media can do that. For small businesses and big businesses.

3 months ago

November 6, 2011
branded content brand content online video
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There no longer is a world called OFFLINE. Young people send 3,146 texts per month, over 100 a day. They watch more than 100 online videos a month. And they spend 20 hours online every day — multitasking.

chrisdorr:

http://t.co/e5atu0GQ | Future of Film | MTV and the “Curated ME” http://t.co/lPSRnE6A

3 months ago

November 4, 2011
brand content offline online video branded content
reblogged via chrisdorr
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In addition, Google has recently made a series of moves that make it increasingly difficult for subpar content to get Google traffic. The Google Panda 2.0 and 2.5 search algorithm updates have been optimized to return premium, non-repetitive content that users will value after they search, pushing subpar content further down in search results
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Has content become advertising for advertising? | Digital Media - CNET News (via mediafuturist)

An excellent article highlighting exactly where we are in the world of content, and what’s to come.  Content farms hit their “ceiling” a while back.  This may mean more work for content creators and advertisers,  but in the end audiences will actually engage with the content and everyone will win. 

3 months ago

November 1, 2011
google content farms branded content brand content
reblogged via mediafuturist
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Music branding is not new. What is new for record labels is technology, and the growing need to leverage their acts across as many relevant touchpoints as possible.
— Branded content vital to promoting music acts 

3 months ago

October 30, 2011
music branded content brand content
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The first of these new original channels will appear on YouTube starting next month and continuing over the next year. They’ll be available to you on any internet-connected device, anywhere in the world, with all the interactivity and social features of YouTube built right in.
— Google Announces YouTube’s New Original Channels

3 months ago

October 29, 2011
google original channels branded content
link 75% of the UK surf the Web whilst watching TV - The Next Web

4 months ago

October 25, 2011
UK statistic online video branded content
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Advertisers Hot for Branded Content in 2012

cygnusmultimedia:

According to a new survey from the ANA (Association of National Advertisers), nearly 63% of client-side marketers plan to participate in branded entertainment projects in 2012. Companies involved in other Internet branded entertainment projects jumped from 28% to 55% since 2006.

Read the full brief

4 months ago

October 2, 2011
branded content online video video advertising
reblogged via cygnusmultimedia
video

Anyone reading my column over the years (or this tumblelog) know I have a lot of passion about brand content.  Although I missed the big Family Guy & Windows 7 event this sunday,  I spent some time looking for it online and found nothing but a few commercial-like videos on YouTube posted by Win741.  Is this the brand integrations from that show? Or teasers?  I don’t really know,  since there is not much explanation to be found.

This is where brand content can go wrong. Something that already has a brand integrated within the content should not only be posted all over the web (for people to find!),  but it should be posted in an acceptable manner. Every video uploaded is stretched and compressed incorrectly.  And if (for some reason) you find yourself at the win741.com microsite, not only are the videos stretched,  they aren’t even in a shareable format.

I applaud Windows 7 and Seth for moving into uncharted territory. I only wish I could find it and that the content that is uploaded didn’t look like it was illegally acquired! 

I guess I’ll have to wait for the re-run.  Or if anyone can share,  please do!

2 years ago

November 10, 2009
brand content branded content