We really need to stop using the word “Advertising” — there is so much baggage attached to that word that it devalues people in the industry that really are trying to make a difference. I am guilty of using the word, only because we need a common vocabulary in order to communicate.
I think that we are at a key moment when new words have to be invented in order to shed excess baggage. The term “Creative Marketing” might work for now.
Founding Partner and Head of Branded Content at VCCP Content. Passion for all things branded content and social. Helping brands to become publishers and nichecasters.
Previously co-founder of Digitas's brand content division The Third Act and the Digital Content New Front event in NYC.
This is where I doodle when i'm not writing or working or consuming lots of media. I sometimes tweet too.
If you're looking for the brand content column I wrote for clickz go here.
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