BRAND + CONTENT

Whole brain marketing is essential in today’s digital...

Tue, 21 Feb 2012 02:59:48 -0500

Whole brain marketing is essential in today’s digital environment as the integration of methodology and technology across multiple digital channels is almost changing in real-time, it’s that fast.

In order to make the most out of the talent in an every changing digital environment you really need to:

Match traits associated with left and right brain marketers according to what digital discipline they operate in (SEO, Content, Social, Display, Product, IT).
Foster collaboration between these left and right brained marketers.
Utilise the convergence of left and right brain thinking to structure, deliver, and grow integrated marketing campaigns and departments.

(via Digital talent: the innovative & integrated marketing brain | Econsultancy)

Alyssa Esteban: On Lev Manovich’s The Language of New Media

Sat, 18 Feb 2012 07:17:04 -0500

Alyssa Esteban: On Lev Manovich’s The Language of New Media:

alyssaesteban:

Ever since the beginning of time, people have taken it upon themselves to improve on existing technologies. These gradual improvements have taken mankind to where it is today. One such area of human improvement is media and communication. Humans developed languages and writing systems, riggings…

"What users adore is content with a voice that sounds like it was written by a person, not the legal..."

Fri, 17 Feb 2012 17:56:31 -0500

“What users adore is content with a voice that sounds like it was written by a person, not the legal department.”

- Business 2 Community

Get Ready For An Explosion In Online Video

Sun, 05 Feb 2012 05:10:35 -0500

cygnusmultimedia:

With experts predicting a 43% growth in online video advertising in 2012 with total spend reaching $7 Billion by 2015, Larry Allen of 24/7 Real Media provides his items to consider when leveraging video online:

Environment

Creative

Engagement/Interactions

Metrics

Scale

Be Aware

Read the full article: Get Ready For An Explosion In Online Video Advertising

"The relationship of content and distribution is not the setting of traps in every hallway, but more..."

Sat, 04 Feb 2012 14:22:24 -0500

“The relationship of content and distribution is not the setting of traps in every hallway, but more like a system of helpful Post-it Notes and handrails that help consumers get where they want to go. Advertisers can manage the conundrum by thinking of content as part of brand experience and delivering it with care. Value, not persuasion, is at the center.”

- Content Conundrum: How Owned Media Changes the Game | Guest Columnists - Advertising Age

Great article from Ted McConnell I just came upon. Good, clear thinking on where we are in the branded content space.

"The “new creative’” is an ecosystem of content."

Sat, 04 Feb 2012 14:20:25 -0500

“The “new creative’” is an ecosystem of content.”

- Content Conundrum: How Owned Media Changes the Game

I changed the original quote from “might” to “is”.

"people don’t want to be told the news, they want to have a conversation about the news.” As a..."

Fri, 03 Feb 2012 18:06:47 -0500

““people don’t want to be told the news, they want to have a conversation about the news.” As a result, viewers and readers will be a big part of the experience and contribute to the content. Using video services like Skype, Huffington Post Streaming Network will bring in readers and commenters to be part of the on-air conversation.”

- Can The Huffington Post Reinvent Cable News?

"If brands can avoid the buy-and-pray crapshoot of TV by utilizing audience targeting and real-time..."

Fri, 03 Feb 2012 03:49:49 -0500

“If brands can avoid the buy-and-pray crapshoot of TV by utilizing audience targeting and real-time bidding to target one-to-one, why are they still trying to emulate the TV buying model online?”

- Time For Video to Step Out From TV’s Shadow | DigitalNext

My exciting new role: Founding Partner and Head of Content, VCCP Content

Thu, 02 Feb 2012 06:52:00 -0500

My exciting new role: Founding Partner and Head of Content, VCCP Content:

I’m thrilled to be a part of such a forward thinking agency network and to be working with such talented people. My partner Chris Chaundler and I will also be developing relationships outside of the network and building partnerships with content creators and publishers.

Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video

Fri, 13 Jan 2012 17:29:11 -0500

Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video

90% Of All Web Traffic Will Be Video - YouTube Dropping Bold Predictions

Fri, 13 Jan 2012 17:23:56 -0500

90% Of All Web Traffic Will Be Video - YouTube Dropping Bold Predictions

(via Coca-Cola Bets the Farm on Content Marketing: Content...

Fri, 13 Jan 2012 17:12:00 -0500

(via Coca-Cola Bets the Farm on Content Marketing: Content 2020)

Smart two part video from Coca-Cola’s Jonathan Mildenhall. Click above to watch second half as well.

"A record 42.6 billion online videos were viewed by 184 million U.S. Internet users during October..."

Sun, 11 Dec 2011 11:28:10 -0500

“A record 42.6 billion online videos were viewed by 184 million U.S. Internet users during October 2012 according to a report recently released by digital measurement organization and Brightcove partner comScore. For those who are counting, that’s 938 videos per second for 31 days straight … in the United States alone!”

- A Vast Audience for Online Video Advertising | Brightcove Blog

"(Stats about global BBC iplayer app use): An unexpected 35% of viewers are watching more than one..."

Wed, 07 Dec 2011 17:41:11 -0500

“(Stats about global BBC iplayer app use):
An unexpected 35% of viewers are watching more than one programme per visit
25% go on to browse the app after watching a programme
On average, 75% of subscribers access the app each day”

- The BBC’s global iPlayer Arrives on iPhone and iPod Touch (via interestingsnippets)

"Branded content isn’t just about figuring out when your product should show up in that totally..."

Wed, 07 Dec 2011 17:27:30 -0500

“Branded content isn’t just about figuring out when your product should show up in that totally hilarious video you’re making, or whether the spaceships in that online game your making should all sport your logo. It’s about the brand creating an environment of great social content that then allows the brand to play in and out in a number of ways. Maybe sometime be the spaceship. But also maybe sometimes be the guy that comes in and has a fun contest to get people more involved, or gets them access to even more content.”

- Screenless | Stop calling long form commercials branded content. They’re Ads.

digitalspark: Data visualization will be hughly important in...

Wed, 07 Dec 2011 03:39:32 -0500

digitalspark:

Data visualization will be hughly important in extracting value and insights going forward into the future.

Infograghics are a prime example.

Nothing could be more true when it comes to validating branded content success.

"By season 2, cars started appearing in episodes. They’re not in every one. Lexus has always..."

Mon, 05 Dec 2011 15:06:50 -0500

“By season 2, cars started appearing in episodes. They’re not in every one. Lexus has always said to us, ‘Don’t put cars in everything—it’s supposed to be about entertainment.’ Brands are usually so overbearing when it comes to content. But Lexus told us to make it organic. People are hipper now, and the brand gets that people will just turn it off if they think you’re selling them something.””

- Web Production Gurus Diane Charles And Ron Qurashi On Lisa Kudrow And Lexus | Fast Company Web Therapy headed into it’s 4th season.

Channel 4 to source all TV contestants online for new dual-screen gameshow | News | New Media Age

Mon, 05 Dec 2011 11:21:13 -0500

Channel 4 to source all TV contestants online for new dual-screen gameshow | News | New Media Age

"The best content that is being created today is content that lives beyond the screen. It lives in..."

Mon, 05 Dec 2011 10:53:00 -0500

“The best content that is being created today is content that lives beyond the screen. It lives in people’s minds way past when they consume it. It’s content that is transformed and moulded by people. Remixed in the mind and sometimes physically too. Content that is thought about and talked about in social networks, texted on mobiles, tweeted, instagrammed, and personalised in every which way possible using the technologies made available to us. Content that is like a good piece of music that lingers in your mind way after you hear it and shapes your day and your dreams.”

- Screenless (Finally started my own blog today. A proper blog. Hope I write more than once a month!)

"According to the study, 72 percent of marketers think branded content is more effective than..."

Mon, 28 Nov 2011 17:16:35 -0500

“According to the study, 72 percent of marketers think branded content is more effective than magazine advertising, compared to 62 percent who see it as more effective than advertising on television. Sixty-nine percent value it above both direct mail and public relations.”

- Study: Branded Content Spending Higher Than Ever - Sales and Marketing @ FolioMag.com