BRAND + CONTENT

(via Why Everything Advertisers Are Doing On Facebook Is Wrong -...

Sun, 27 May 2012 05:39:06 -0400

(via Why Everything Advertisers Are Doing On Facebook Is Wrong - Business Insider)

"Turner Entertainment Networks president Steve Koonin also said Wednesday that the company is moving..."

Thu, 17 May 2012 05:34:06 -0400

“Turner Entertainment Networks president Steve Koonin also said Wednesday that the company is moving from “linear television networks” to “branded video destinations,” where viewers can seek out Turner content on TVs, phones or many other devices 24/7.”

- TNT, TBS draw a little on the past, but vow to be cutting-edge in the video future - NY Daily News

Google Hangouts On Air: broadcast your conversation to the world | Official Google Blog

Tue, 15 May 2012 05:50:06 -0400

Google Hangouts On Air: broadcast your conversation to the world | Official Google Blog

Views Down, Engagement Up For YouTube (via Engagement, Not...

Tue, 15 May 2012 05:42:12 -0400

Views Down, Engagement Up For YouTube (via Engagement, Not Views, is Driving Today’s YouTube)

"Video advertising is most readily accepted when featured on mobile devices. 94 percent of tablet and..."

Wed, 09 May 2012 15:44:17 -0400

“Video advertising is most readily accepted when featured on mobile devices. 94 percent of tablet and smartphone users watch videos in their entirety, according to a study conducted by Adobe. Until now, however, the market of iPad and iPhone users remained untapped, as these devices would only play video ads in separate apps. Video ads incorporated into a website were not played by the browser on the Apple devices due to technical obstacles that block their transmission.”

- World Premiere: Video Advertising in the iPad Browser - MarketWatch

"As long as we continue to place commercial profit above cultural profit, especially when it comes to..."

Mon, 30 Apr 2012 14:07:58 -0400

“As long as we continue to place commercial profit above cultural profit, especially when it comes to archival materials and cultural preservation, we are doomed to a future bitterly divorced from its past.”

- Some thoughts on what’s wrong with current thinking on intellectual property (via explore-blog)

What B-to-B Brands Are Learning About Content Marketing - B2B @ FolioMag.com

Fri, 27 Apr 2012 06:53:49 -0400

What B-to-B Brands Are Learning About Content Marketing - B2B @ FolioMag.com:

“If you start a marketing program and you can’t sustain it, what are you going to achieve?” she asked. “We need to reset the thinking on marketing execution. This operates in a continuum. Campaigns don’t start and stop, they’re an ongoing process that builds momentum.”

"Adding user registrations at such a fast pace doesn’t leave enough time for a dedicated, engaged..."

Fri, 24 Feb 2012 19:04:21 -0500

“Adding user registrations at such a fast pace doesn’t leave enough time for a dedicated, engaged user community to organically create itself and establish norms, Fake argued.”

- Caterina Fake: Fast Growth for a Social App Is a Very Bad Thing

Regardless of the increased buzz and excitement around branded...

Fri, 24 Feb 2012 15:51:41 -0500

Regardless of the increased buzz and excitement around branded online content generation and distribution, there’s one inherited bad habit and practice which is holding back brands from becoming the savvy brand publisher they should be: the viscous campaign cycle. (via Screenless | Breaking the vicious campaign cycle)

Whole brain marketing is essential in today’s digital...

Tue, 21 Feb 2012 02:59:48 -0500

Whole brain marketing is essential in today’s digital environment as the integration of methodology and technology across multiple digital channels is almost changing in real-time, it’s that fast.

In order to make the most out of the talent in an every changing digital environment you really need to:

Match traits associated with left and right brain marketers according to what digital discipline they operate in (SEO, Content, Social, Display, Product, IT).
Foster collaboration between these left and right brained marketers.
Utilise the convergence of left and right brain thinking to structure, deliver, and grow integrated marketing campaigns and departments.

(via Digital talent: the innovative & integrated marketing brain | Econsultancy)

Alyssa Esteban: On Lev Manovich’s The Language of New Media

Sat, 18 Feb 2012 07:17:04 -0500

Alyssa Esteban: On Lev Manovich’s The Language of New Media:

alyssaesteban:

Ever since the beginning of time, people have taken it upon themselves to improve on existing technologies. These gradual improvements have taken mankind to where it is today. One such area of human improvement is media and communication. Humans developed languages and writing systems, riggings…

"What users adore is content with a voice that sounds like it was written by a person, not the legal..."

Fri, 17 Feb 2012 17:56:31 -0500

“What users adore is content with a voice that sounds like it was written by a person, not the legal department.”

- Business 2 Community

Get Ready For An Explosion In Online Video

Sun, 05 Feb 2012 05:10:35 -0500

cygnusmultimedia:

With experts predicting a 43% growth in online video advertising in 2012 with total spend reaching $7 Billion by 2015, Larry Allen of 24/7 Real Media provides his items to consider when leveraging video online:

Environment

Creative

Engagement/Interactions

Metrics

Scale

Be Aware

Read the full article: Get Ready For An Explosion In Online Video Advertising

"The relationship of content and distribution is not the setting of traps in every hallway, but more..."

Sat, 04 Feb 2012 14:22:24 -0500

“The relationship of content and distribution is not the setting of traps in every hallway, but more like a system of helpful Post-it Notes and handrails that help consumers get where they want to go. Advertisers can manage the conundrum by thinking of content as part of brand experience and delivering it with care. Value, not persuasion, is at the center.”

- Content Conundrum: How Owned Media Changes the Game | Guest Columnists - Advertising Age

Great article from Ted McConnell I just came upon. Good, clear thinking on where we are in the branded content space.

"The “new creative’” is an ecosystem of content."

Sat, 04 Feb 2012 14:20:25 -0500

“The “new creative’” is an ecosystem of content.”

- Content Conundrum: How Owned Media Changes the Game

I changed the original quote from “might” to “is”.

"people don’t want to be told the news, they want to have a conversation about the news.” As a..."

Fri, 03 Feb 2012 18:06:47 -0500

““people don’t want to be told the news, they want to have a conversation about the news.” As a result, viewers and readers will be a big part of the experience and contribute to the content. Using video services like Skype, Huffington Post Streaming Network will bring in readers and commenters to be part of the on-air conversation.”

- Can The Huffington Post Reinvent Cable News?

"If brands can avoid the buy-and-pray crapshoot of TV by utilizing audience targeting and real-time..."

Fri, 03 Feb 2012 03:49:49 -0500

“If brands can avoid the buy-and-pray crapshoot of TV by utilizing audience targeting and real-time bidding to target one-to-one, why are they still trying to emulate the TV buying model online?”

- Time For Video to Step Out From TV’s Shadow | DigitalNext

My exciting new role: Founding Partner and Head of Content, VCCP Content

Thu, 02 Feb 2012 06:52:00 -0500

My exciting new role: Founding Partner and Head of Content, VCCP Content:

I’m thrilled to be a part of such a forward thinking agency network and to be working with such talented people. My partner Chris Chaundler and I will also be developing relationships outside of the network and building partnerships with content creators and publishers.

Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video

Fri, 13 Jan 2012 17:29:11 -0500

Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video

90% Of All Web Traffic Will Be Video - YouTube Dropping Bold Predictions

Fri, 13 Jan 2012 17:23:56 -0500

90% Of All Web Traffic Will Be Video - YouTube Dropping Bold Predictions