You Can't Make Word of Mouth Viral
“Virality is something that has to be engineered from the beginning…and it’s harder to create virality than it is to create a good product. That’s why we often see good products with poor …
Founding Partner and Head of Content at VCCP Content. Passion for all things branded content and social. Helping brands to become publishers and broadcasters.
Previously co-founder of Digitas's brand content division The Third Act and the Digital Content New Front event in NYC.
This is where I doodle when i'm not writing or working or consuming lots of media. I sometimes tweet too.
If you're looking for the brand content column I wrote for clickz go here.
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