By season 2, cars started appearing in episodes. They’re not in every one. Lexus has always said to us, ‘Don’t put cars in everything—it’s supposed to be about entertainment.’ Brands are usually so overbearing when it comes to content. But Lexus told us to make it organic. People are hipper now, and the brand gets that people will just turn it off if they think you’re selling them something.
— Web Production Gurus Diane Charles And Ron Qurashi On Lisa Kudrow And Lexus | Fast Company Web Therapy headed into it’s 4th season.
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