The best content that is being created today is content that lives beyond the screen. It lives in people’s minds way past when they consume it. It’s content that is transformed and moulded by people. Remixed in the mind and sometimes physically too. Content that is thought about and talked about in social networks, texted on mobiles, tweeted, instagrammed, and personalised in every which way possible using the technologies made available to us. Content that is like a good piece of music that lingers in your mind way after you hear it and shapes your day and your dreams.