Of those planning to shift more ad dollars into...

Of those planning to shift more ad dollars into video, the bulk (43%) will take money from display ad budgets and move that to online video. Under 40% plan to take dollars from broadcast TV buys to increase online video spending. Print ad budgets are also likely to be cannibalized for video content.

— Survey: Ad buyers looking to video to increase visibility - Advertising - BizReport

6 months ago

November 13, 2011

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Founding Partner and Head of Branded Content at VCCP Content. Passion for all things branded content and social. Helping brands to become publishers and nichecasters.

Previously co-founder of Digitas's brand content division The Third Act and the Digital Content New Front event in NYC.

This is where I doodle when i'm not writing or working or consuming lots of media. I sometimes tweet too.

If you're looking for the brand content column I wrote for clickz go here.

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