(via) wendy92

“Jun Group found that 15-second videos provided the best click-through rates, although they are also used least.  Only 10 percent of videos are 15 seconds of less.  However, these videos have proven to be 153 percent more effective than those between 16 seconds and 1 minute.  Videos that are one minute or more have proven to be the second most effective length.”

Interesting study by Mitchell and Jun Group. But it’s hard to know what this means without knowing the type of content they were measuring.  Straight ads? or branded content? I’m at fault for making videos more in the 1-2 min range,  but all of the content I work on is first and foremost content (informative, entertainment, how-to, etc)  vs a straight advertising spot.