Since your video is probably not going to go viral on its own (or at all), you should consider buying some ads on YouTube. Fortunately, rates are pretty good compared to AdWords. Harmon says that right now search ads on YouTube are going for 50 cents per click vs. $1.50 per click on AdWords.
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6 Best Practices For Small Business YouTube Marketing
Adding paid media to any video campaign/program is key to success. Brands have to compete with A LOT of funny, uncensored, un-branded content out there. It’s important to give content a bit of a push, and paid media can do that. For small businesses and big businesses.
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