(via How To Reach Your Online Video and Social Media ROI Goals)
This video is over a year old, but still so relevant. Feels like the same conversation happening for the last 3 years, even though the tools are out there to measure properly! Both brands and agencies need to demand better measurement and follow through.
Founding Partner and Head of Branded Content at VCCP Content. Passion for all things branded content and social. Helping brands to become publishers and nichecasters.
Previously co-founder of Digitas's brand content division The Third Act and the Digital Content New Front event in NYC.
This is where I doodle when i'm not writing or working or consuming lots of media. I sometimes tweet too.
If you're looking for the brand content column I wrote for clickz go here.
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