According to a new survey from the ANA (Association of National Advertisers), nearly 63% of client-side marketers plan to participate in branded entertainment projects in 2012. Companies involved in other Internet branded entertainment projects jumped from 28% to 55% since 2006.
Founding Partner and Head of Branded Content at VCCP Content. Passion for all things branded content and social. Helping brands to become publishers and nichecasters.
Previously co-founder of Digitas's brand content division The Third Act and the Digital Content New Front event in NYC.
This is where I doodle when i'm not writing or working or consuming lots of media. I sometimes tweet too.
If you're looking for the brand content column I wrote for clickz go here.
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