BRAND + CONTENT

A record 42.6 billion online videos were viewed by 184 million U.S. Internet users during October 2012 according to a report recently released by digital measurement organization and Brightcove partner comScore. For those who are counting, that’s 938 videos per second for 31 days straight … in the United States alone!

— A Vast Audience for Online Video Advertising | Brightcove Blog

5 months ago

December 11, 2011

(Stats about global BBC iplayer app use):
An unexpected 35% of viewers are watching more than one programme per visit
25% go on to browse the app after watching a programme
On average, 75% of subscribers access the app each day

— The BBC’s global iPlayer Arrives on iPhone and iPod Touch (via interestingsnippets)

5 months ago

December 7, 2011

reblogged via

Branded content isn’t just about figuring out when your product should show up in that totally hilarious video you’re making, or whether the spaceships in that online game your making should all sport your logo. It’s about the brand creating an environment of great social content that then allows the brand to play in and out in a number of ways. Maybe sometime be the spaceship. But also maybe sometimes be the guy that comes in and has a fun contest to get people more involved, or gets them access to even more content.

— Screenless | Stop calling long form commercials branded content. They’re Ads.

5 months ago

December 7, 2011

digitalspark:

Data visualization will be hughly important in extracting value and insights going forward into the future.

Infograghics are a prime example.

Nothing could be more true when it comes to validating branded content success.

5 months ago

December 7, 2011

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By season 2, cars started appearing in episodes. They’re not in every one. Lexus has always said to us, ‘Don’t put cars in everything—it’s supposed to be about entertainment.’ Brands are usually so overbearing when it comes to content. But Lexus told us to make it organic. People are hipper now, and the brand gets that people will just turn it off if they think you’re selling them something.

— Web Production Gurus Diane Charles And Ron Qurashi On Lisa Kudrow And Lexus | Fast Company Web Therapy headed into it’s 4th season.

5 months ago

December 5, 2011

Channel 4 to source all TV contestants online for new dual-screen gameshow | News | New Media Age

5 months ago

December 5, 2011

The best content that is being created today is content that lives beyond the screen. It lives in people’s minds way past when they consume it. It’s content that is transformed and moulded by people. Remixed in the mind and sometimes physically too. Content that is thought about and talked about in social networks, texted on mobiles, tweeted, instagrammed, and personalised in every which way possible using the technologies made available to us. Content that is like a good piece of music that lingers in your mind way after you hear it and shapes your day and your dreams.

— Screenless (Finally started my own blog today. A proper blog. Hope I write more than once a month!)

5 months ago

December 5, 2011

According to the study, 72 percent of marketers think branded content is more effective than magazine advertising, compared to 62 percent who see it as more effective than advertising on television. Sixty-nine percent value it above both direct mail and public relations.

— Study: Branded Content Spending Higher Than Ever - Sales and Marketing @ FolioMag.com

6 months ago

November 28, 2011

the strongest data-driven organizations all live by the motto “if you can’t measure it, you can’t fix it” (a motto I learned from one of the best operations people I’ve worked with). This mindset gives you a fantastic ability to deliver value to your company by:

Instrumenting and collecting as much data as you can. Whether you’re doing business intelligence or building products, if you don’t collect the data, you can’t use it.
Measuring in a proactive and timely way. Are your products, and strategies succeeding? If you don’t measure the results, how do you know?
Getting many people to look at data. Any problems that may be present will become obvious more quickly — “with enough eyes all bugs are shallow.”
Fostering increased curiosity about why the data has changed or is not changing. In a data-driven organization, everyone is thinking about the data.

— Building data science teams - O’Reilly Radar (This is a great in-depth article about the role of a data scientist)

6 months ago

November 20, 2011

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There’s an upside in the television model that doesn’t exist in the model YouTube is trying to put forward,” says a producer who asked not to be named. “In television, it’s not the creator’s obligation to market the content and get the eyeballs. It’s a pact. NBC says, ‘We’re going to give you guys funding, you’re going to go out and produce the greatest half-hour comedy you possibly can.’ Nobody goes to J.J. Abrams and says ‘Go make Lost and also hand out fliers, let everyone know it’s going to be on ABC.’ In this situation everything is on the creator.

—

Beyond Cat Videos: Is YouTube on the Brink of Becoming a Programming Star? | Adweek

This comment makes an interesting point, but without thinking through the full situation.

There exists middle men in both scenarios — the networks for TV and Google/YouTube team on the other. Both models need to help an audience find the type of content they are looking for. The biggest difference between the two is money: what cut does the networks take in the end over someone at Google/Youtube? Right now it’s a substantial difference, and it’s geared to stay that way with social media now an easier more cost effective way to market over “handing out flyers”.

Plus, a lot of emerging content creators out there actually like promoting their own content (sometimes as much as making it). Being social is part of their creativity. Therein lies the difference.

6 months ago

November 19, 2011