Alyssa Esteban: On Lev Manovich’s The Language of New Media -
Ever since the beginning of time, people have taken it upon themselves to improve on existing technologies. These gradual improvements have taken mankind to where it is today. One such area of human improvement is media and communication. Humans developed languages and writing systems, riggings…
“What users adore is content with a voice that sounds like it was written by a person, not the legal department.” — Business 2 Community
With experts predicting a 43% growth in online video advertising in 2012 with total spend reaching $7 Billion by 2015, Larry Allen of 24/7 Real Media provides his items to consider when leveraging video online:
- Environment
- Creative
- Engagement/Interactions
- Metrics
- Scale
- Be Aware
Read the full article: Get Ready For An Explosion In Online Video Advertising
“The relationship of content and distribution is not the setting of traps in every hallway, but more like a system of helpful Post-it Notes and handrails that help consumers get where they want to go. Advertisers can manage the conundrum by thinking of content as part of brand experience and delivering it with care. Value, not persuasion, is at the center.” —
Content Conundrum: How Owned Media Changes the Game | Guest Columnists - Advertising Age
Great article from Ted McConnell I just came upon. Good, clear thinking on where we are in the branded content space.
“The “new creative’” is an ecosystem of content.” —
Content Conundrum: How Owned Media Changes the Game
I changed the original quote from “might” to “is”.
“people don’t want to be told the news, they want to have a conversation about the news.” As a result, viewers and readers will be a big part of the experience and contribute to the content. Using video services like Skype, Huffington Post Streaming Network will bring in readers and commenters to be part of the on-air conversation.” — Can The Huffington Post Reinvent Cable News?
“If brands can avoid the buy-and-pray crapshoot of TV by utilizing audience targeting and real-time bidding to target one-to-one, why are they still trying to emulate the TV buying model online?” — Time For Video to Step Out From TV’s Shadow | DigitalNext
My exciting new role: Founding Partner and Head of Content, VCCP Content -
I’m thrilled to be a part of such a forward thinking agency network and to be working with such talented people. My partner Chris Chaundler and I will also be developing relationships outside of the network and building partnerships with content creators and publishers.
Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video
90% Of All Web Traffic Will Be Video - YouTube Dropping Bold Predictions