February 2012
11 posts
“Adding user registrations at such a fast pace doesn’t leave enough time for a...”
– Caterina Fake: Fast Growth for a Social App Is a Very Bad Thing
Alyssa Esteban: On Lev Manovich’s The Language of... →
alyssaesteban:
Ever since the beginning of time, people have taken it upon themselves to improve on existing technologies. These gradual improvements have taken mankind to where it is today. One such area of human improvement is media and communication. Humans developed languages and writing systems, riggings…
“What users adore is content with a voice that sounds like it was written by a...”
– Business 2 Community
Get Ready For An Explosion In Online Video
cygnusmultimedia:
With experts predicting a 43% growth in online video advertising in 2012 with total spend reaching $7 Billion by 2015, Larry Allen of 24/7 Real Media provides his items to consider when leveraging video online:
Environment
Creative
Engagement/Interactions
Metrics
Scale
Be Aware
Read the full article: Get Ready For An Explosion In Online Video Advertising
“The relationship of content and distribution is not the setting of traps in...”
– Content Conundrum: How Owned Media Changes the Game | Guest Columnists - Advertising Age
Great article from Ted McConnell I just came upon. Good, clear thinking on where we are in the branded content space.
“The “new creative’” is an ecosystem of content.”
– Content Conundrum: How Owned Media Changes the Game
I changed the original quote from “might” to “is”.
“people don’t want to be told the news, they want to have a conversation about...”
– Can The Huffington Post Reinvent Cable News?
“If brands can avoid the buy-and-pray crapshoot of TV by utilizing audience...”
– Time For Video to Step Out From TV’s Shadow | DigitalNext
My exciting new role: Founding Partner and Head... →
I’m thrilled to be a part of such a forward thinking agency network and to be working with such talented people. My partner Chris Chaundler and I will also be developing relationships outside of the network and building partnerships with content creators and publishers.