February 2012
9 posts
Feb 21st
1 note
Alyssa Esteban: On Lev Manovich’s The Language of... →
alyssaesteban: Ever since the beginning of time, people have taken it upon themselves to improve on existing technologies. These gradual improvements have taken mankind to where it is today. One such area of human improvement is media and communication. Humans developed languages and writing systems, riggings…
Feb 18th
3 notes
“What users adore is content with a voice that sounds like it was written by a...”
– Business 2 Community
Feb 17th
2 notes
Get Ready For An Explosion In Online Video
cygnusmultimedia: With experts predicting a 43% growth in online video advertising in 2012 with total spend reaching $7 Billion by 2015, Larry Allen of 24/7 Real Media provides his items to consider when leveraging video online: Environment Creative Engagement/Interactions Metrics Scale Be Aware Read the full article: Get Ready For An Explosion In Online Video Advertising
Feb 5th
2 notes
“The relationship of content and distribution is not the setting of traps in...”
– Content Conundrum: How Owned Media Changes the Game | Guest Columnists - Advertising Age Great article from Ted McConnell I just came upon. Good, clear thinking on where we are in the branded content space.
Feb 4th
1 note
“The “new creative’” is an ecosystem of content.”
– Content Conundrum: How Owned Media Changes the Game  I changed the original quote from “might” to “is”.
Feb 4th
“people don’t want to be told the news, they want to have a conversation about...”
– Can The Huffington Post Reinvent Cable News?
Feb 3rd
1 note
“If brands can avoid the buy-and-pray crapshoot of TV by utilizing audience...”
– Time For Video to Step Out From TV’s Shadow | DigitalNext
Feb 3rd
My exciting new role: Founding Partner and Head... →
I’m thrilled to be a part of such a forward thinking agency network and to be working with such talented people.  My partner Chris Chaundler and I will also be developing relationships outside of the network and building partnerships with content creators and publishers.  
Feb 2nd
3 notes
January 2012
3 posts
Every Brand Will Be A Studio: Philosophical... →
Jan 13th
2 notes
90% Of All Web Traffic Will Be Video - YouTube... →
Jan 13th
Jan 13th
2 notes
December 2011
7 posts
“A record 42.6 billion online videos were viewed by 184 million U.S. Internet...”
– A Vast Audience for Online Video Advertising | Brightcove Blog
Dec 11th
“(Stats about global BBC iplayer app use): An unexpected 35% of viewers are...”
– The BBC’s global iPlayer Arrives on iPhone and iPod Touch (via interestingsnippets)
Dec 7th
3 notes
“Branded content isn’t just about figuring out when your product should show up...”
– Screenless | Stop calling long form commercials branded content. They’re Ads.
Dec 7th
1 note
Dec 7th
“By season 2, cars started appearing in episodes. They’re not in every one....”
– Web Production Gurus Diane Charles And Ron Qurashi On Lisa Kudrow And Lexus | Fast Company Web Therapy headed into it’s 4th season. 
Dec 5th
Channel 4 to source all TV contestants online for... →
Dec 5th
3 tags
“The best content that is being created today is content that lives beyond the...”
– Screenless (Finally started my own blog today.  A proper blog. Hope I write more than once a month!)
Dec 5th
7 notes
November 2011
25 posts
“According to the study, 72 percent of marketers think branded content is more...”
– Study: Branded Content Spending Higher Than Ever - Sales and Marketing @ FolioMag.com
Nov 28th
1 note
“the strongest data-driven organizations all live by the motto “if you can’t...”
– Building data science teams - O’Reilly Radar (This is a great in-depth article about the role of a data scientist)
Nov 20th
8 notes
“There’s an upside in the television model that doesn’t exist in the model...”
– Beyond Cat Videos: Is YouTube on the Brink of Becoming a Programming Star? | Adweek This comment makes an interesting point,  but without thinking through the full situation. There exists middle men in both scenarios — the networks for TV and Google/YouTube team on the other. Both models...
Nov 19th
“In order to spend in online video now at any scale, a buyer has to go to a...”
– Digiday - Video Ad Networks With Money To Burn
Nov 18th
1 note
“We have no future because our present is too volatile…We have only risk...”
– William Gibson, from Pattern Recognition
Nov 17th
1 note
Nov 17th
“While SMO can help bring people to your site, engagement brings the right kind...”
– SMO vs. Engagement: Why They’re Different and How You Can Rock Both
Nov 13th
Apple TV: could channels become apps? | Media |...
dianas: via guardian.co.uk
Nov 13th
1 note
3 tags
“We’re at the start of a nonlinear move in innovation thanks to the...”
– Thomas Friedman, The Last Person (via stoweboyd)
Nov 13th
7 notes
“Of those planning to shift more ad dollars into video, the bulk (43%) will take...”
– Survey: Ad buyers looking to video to increase visibility - Advertising - BizReport
Nov 13th
1 tag
“There’s a new 2012 doomsday prophecy out there…compact discs might not be...”
–  Will music CDs be dead in 14 months? (cnet via infoneer pulse) There’s a new 2012 doomsday prophecy out there. The world might survive the end of the Mayan calendar, but compact discs might not be so lucky. A report from Side-Line cites a number of anonymous music industry insiders who...
Nov 10th
32 notes
“Adobe to ditch Flash for mobile”
– Adobe to ditch Flash for mobile | Econsultancy Just a bit delayed.
Nov 9th
2 tags
“The days of saying how many fans or Likes you have are gone. It’s about...”
– Q&A: Matt Pritchard, European digital planning director, Kellogg’s
Nov 9th
1 note
Disney and YouTube Sign Video Partnership →
looneyviews: Disney and YouTube are set to announce a content partnership worth $10 million to $15 million, The New York Times reports. Under the terms of the agreement, YouTube will invest millions of dollars on an original video series produced by Disney and distributed exclusively through a new co-brand…
Nov 8th
“The first is a shift in the nature of power and influence. It goes by many names...”
– yes, yes, yes Is It a Crisis? Maybe So, if You’re a King - NYTimes.com (via fred-wilson)
Nov 7th
32 notes
“(YouTube’s) skippable TrueView ads now make up 50% of all the ads on the...”
– The Weekly Online Video News Round Up - YouTube Ad Edition
Nov 6th
1 note
3 tags
Nov 6th
2 notes
3 tags
“Since your video is probably not going to go viral on its own (or at all), you...”
– 6 Best Practices For Small Business YouTube Marketing Adding paid media to any video campaign/program is key to success.  Brands have to compete with A LOT of funny, uncensored, un-branded content out there. It’s important to give content a bit of a push, and paid media can do that. For small...
Nov 6th
1 tag
Nov 6th
4 tags
There no longer is a world called OFFLINE. Young...
chrisdorr: http://t.co/e5atu0GQ | Future of Film | MTV and the “Curated ME” http://t.co/lPSRnE6A
Nov 4th
3 tags
Online video booming in UK →
svanna1: LONDON: Consumers in the UK spend more than 200m hours watching online video every month, according to new figures. Experian Hitwise, the research firm, reported that the number of visits to internet video platforms in September rose by 36% year on year, to 785m in all. Some 86% of the UK’s online audience access sites in this category at least once a month, with the average user...
Nov 3rd
10 notes
3 tags
Nov 3rd
2 notes
4 tags
Nov 3rd
847 notes
4 tags
“In addition, Google has recently made a series of moves that make it...”
– Has content become advertising for advertising? | Digital Media - CNET News (via mediafuturist) An excellent article highlighting exactly where we are in the world of content, and what’s to come.  Content farms hit their “ceiling” a while back.  This may mean more work for content...
Nov 1st
9 notes
Ambitious European Project Traces Food from Farm... →
smarterplanet: More than a dozen colleges and companies have joined a consortium under the guidance of the University of Wolverhampton, to pilot RFID technology as it tracks the movements of fish, wine, pork and cheese through production and on to retailers. A European project overseen by the University of Wolverhampton and a consortium of universities, technical institutes and commercial...
Nov 1st
October 2011
9 posts
More fascinating than 7 billion people... →
Is the data surrounding 7 billion people living on this earth: - Approximately 41 years left to the end of our oil supply (or in calculating barrels to person, each individual on earth can take about 30 round trip between LA & NYC with a car that does 20 mpgs) - Approximately 20% of the world is obese while about 14% is malnourished.  We could feed everyone and 6% of us could still stay...
Oct 31st
1 note
3 tags
“Music branding is not new. What is new for record labels is technology, and the...”
– Branded content vital to promoting music acts 
Oct 30th
2 notes
3 tags
“The first of these new original channels will appear on YouTube starting next...”
– Google Announces YouTube’s New Original Channels
Oct 29th
1 note
“Any explanation or logic that explains everything so easily has a hidden trap in...”
– Haruki Murakami, Kafka on the Shore
Oct 28th
3 tags
Timeshift TV accounts for 10% of UK viewing |... →
Oct 26th
3 notes
4 tags
75% of the UK surf the Web whilst watching TV -... →
Oct 25th
2 notes