1 day ago
May 27, 2012
Turner Entertainment Networks president Steve Koonin also said Wednesday that the company is moving from “linear television networks” to “branded video destinations,” where viewers can seek out Turner content on TVs, phones or many other devices 24/7.
1 week ago
May 17, 20121 week ago
May 15, 2012
1 week ago
May 15, 2012
Video advertising is most readily accepted when featured on mobile devices. 94 percent of tablet and smartphone users watch videos in their entirety, according to a study conducted by Adobe. Until now, however, the market of iPad and iPhone users remained untapped, as these devices would only play video ads in separate apps. Video ads incorporated into a website were not played by the browser on the Apple devices due to technical obstacles that block their transmission.
2 weeks ago
May 9, 2012
As long as we continue to place commercial profit above cultural profit, especially when it comes to archival materials and cultural preservation, we are doomed to a future bitterly divorced from its past.
— Some thoughts on what’s wrong with current thinking on intellectual property (via explore-blog)
4 weeks ago
April 30, 2012
reblogged via 
What B-to-B Brands Are Learning About Content Marketing - B2B @ FolioMag.com
“If you start a marketing program and you can’t sustain it, what are you going to achieve?” she asked. “We need to reset the thinking on marketing execution. This operates in a continuum. Campaigns don’t start and stop, they’re an ongoing process that builds momentum.”
(Source: addtoany.com)
1 month ago
April 27, 2012
Adding user registrations at such a fast pace doesn’t leave enough time for a dedicated, engaged user community to organically create itself and establish norms, Fake argued.
3 months ago
February 24, 2012
Regardless of the increased buzz and excitement around branded online content generation and distribution, there’s one inherited bad habit and practice which is holding back brands from becoming the savvy brand publisher they should be: the viscous campaign cycle. (via Screenless | Breaking the vicious campaign cycle)
3 months ago
February 24, 2012
Whole brain marketing is essential in today’s digital environment as the integration of methodology and technology across multiple digital channels is almost changing in real-time, it’s that fast. In order to make the most out of the talent in an every changing digital environment you really need to:
(via Digital talent: the innovative & integrated marketing brain | Econsultancy)
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